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Amazon Ends Prime Invitee Program, Pushes for Paid Memberships
Amazon Ends Prime Invitee Program, Pushes for Paid Memberships
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BTCCSquare news:
Amazon shares (AMZN) held steady in pre-market trading despite the company's decision to terminate its Prime Invitee program, a 16-year-old initiative that allowed subscribers to share free shipping benefits with non-paying users. The move, effective October 1, aims to convert an estimated tens of millions of free users into paying Prime members.
The e-commerce giant is offering a discounted annual Prime membership at $14.99 to incentivize conversions. Analysts note the strategic importance of Prime subscriptions to Amazon's revenue model, with U.S. paid memberships estimated between 140-160 million. Market reaction remained muted as investors focused on long-term monetization potential over short-term user backlash.
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